How to write a good press release free

Make sure it's newsworthy.

press release format 2019

Will anyone actually care? Want proof? Asking yourself that question should give you the top line. Paste your press release underneath, as a busy journalist may not bother to an open an attachment. As you read it, note their use of attention-grabbing statistics, action words and clear benefits.

Sample press release template

Bulletproof Coffee Cold Brew is the newest innovation from the company that will allow people to conveniently take steps toward achieving their goals and unleashing their full potential. While it can be a useful background document for journalists, a press release isn't a story. Get the free reading list Get our Branding reading list delivered right to your inbox. A great subject line is also a must. Photos can be helpful if they add something to the story, but avoid sending big files that will clog up peoples' inboxes. The benefits of writing a press release In addition to catching the attention of the press, writing a press release provides several added benefits. Don't give up though; determination and a willingness to learn can take you a very long way. This can help establish you as an expert in your field. A good opening paragraph should be able to stand alone. Since releases are posted online, you might draw prospective customers and backlinks to your site as well. These basic pieces of information make up the core of a news story and get the facts across in a clear, concise way. The new on-the-go version provides sustainable energy from high-quality fats rather than sugar, allowing people to boost their performance anywhere—from the gym, to carpool duty or in the boardroom. How to write an attention-grabbing press release Press releases follow a consistent format that makes it easy for reporters and editors to find the information they need. Share a startling statistic, counterintuitive fact or innovative development. Don't be tempted to include background information about your company in the opening paragraph.

Sincehe has been working out of his home office in Delaware as a full-time freelance writer, author and ghostwriter. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business.

If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story. In case of a crisis, a press release offers you a chance to respond to a story with your own. When deciding whether to write a press release, it's important to think about the big picture: Are journalists going to find your news interesting enough to share with their readers, or is it only interesting to you and your company?

Sub-headings and bullet points can be useful to make information easy to digest, particularly if you're including figures or statistics.

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How to Write a Great Press Release