Emerging trends in rural marketing in india
Now the information technology has been improving if the rural people enable to access the rural communication, farmers awareness can be created about crops and forecasting of future demand, market taste.
Consequently, businesses in India are optimistic about growth of the country's rural consumer markets, which is expected to be faster than urban consumer markets. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities.
Standard of living is also increasing in rural areas. The problems are.
Trends in rural behaviour
If the need based production system developed not only prices but also storage cost can be saved. Agricultural information can get through the Internet if each village has small information office. This type of distribution of population warrants appropriate strategies to decide the extent of coverage of rural market. RavichandranLibrarian Mohamed Sathak Engineering College Kilakarai Introduction From the strict marketing point of view, the market structure in India is dichotomous having rural and urban markets. India's unemployment rate has declined to 4. It is possible now a days the concept of global village. Partnership for sustainability involve laying and building a foundation for continuous and long lasting relationship.
Rural markets are laggards in picking up new products. While banks have the knowhow, telecom companies have the network, making it an ideal match.
Characteristics of rural marketing
First, the urban markets have almost reached a saturation level that further tapping them with a high profit margin has become difficult. The direct link between producers and consumers would work in two ways: one, by enabling farmers to take advantage of the high price and secondly, by putting downward pressure on the retail prices. National Chain Stores: large number of stores set up in different rural areas throughout the country by the same organization for marketing its products. Integrated Marketing Under this concept, both the supply of inputs and servicing of inputs are undertaken at the same point or by the same company. Even today, most villages in eastern part of the country are inaccessible during monsoon season. The Government has introduced various reforms in the Union Budget to uplift the rural markets. This will also help to sell inventories of products out dated in urban markets.
Some districts in Punjab, Hariyana or Western Uttar pradesh where rural consumer is somewhat comparable to his urban counterpart, there are large areas and groups of people who have remained beyond the technological breakthrough.
based on 116 review