There are many aspects of this exercise that can be brought back to a single statement: Know your customer. Technological environment: The major technological problem has been the particular location where the Theme Park has been built.
It should also have included or excluded some of the activities they were planning to do in the theme park or the property development.
As Disney was entering in France and most of the employees would be French or Europeans, the ideal was to put key French managers, to deal with the staff, and probably a French chairman, as well as human resources managers.
This can be explained by the combination of a high Masculinity drive together with the most individualistic drive in the world. Masculinity A high score masculine on this dimension indicates that the society will be driven by competition, achievement and success, with success being defined by the winner or bestin-the-field.
The proposed location put the park within 4-hours drive for around 68 million people, and 2 hours flight for a further million or so. Euro Disney had a very poor initial performance due its lack of knowledge about French and Europeans preferences and culture, also its optimistic assumptions based on past experiences led Disney to believe they had a gold mine in their hands and could just put it there, so the customers would buy it.