An overview of the epidemic factors in tipping point by malcolm gladwell

The tipping point malcolm gladwell

The Importance of Social Networks I believe that what Gladwell really provides with this book is a subtle new framework in which to situate our conception of the spread of these messages. This is the person who connects the people to the marketplace and has the inside scoop on the marketplace. Mavens are not persuaders. Look at the world around you. He believes that many ideas, products, messages, and behaviors we find in society can be characterized by their rapid, exponential spread through our population. Those who are successful at creating social epidemics do not just do what they think is right. The telephone and fax systems also comprise communication networks of which we are a part. To understand them better, imagine the example of a simplified flu epidemic, as provided by Gladwell. The Power of Context Getting people to change their behaviour could be caused by the smallest details of their immediate enverinment. Gladwell sites numerous studies which have shown how people behave very differently depending on context, yet that, crucially, people tend to underestimate the importance of context. Examples In the remaining chapters of the book, Gladwell goes through several case studies to illustrate the concepts and how tipping points work. Others, such as Levitt and Dubner in Freakonomics , have posited different, more compelling and controversial arguments for the causes of this drop in crime, such as the legalization of abortion 20 years previously. Many current advertising and persuasive campaigns rely on brute force attempts to reach every member of society through mediums such as television, radio and print. Today's network theorists argue that we can and they spend time studying these networks to try to understand the natural laws that govern their formation and structure. Mavens are people who have a strong compulsion to help other consumers by helping them make informed decisions.

Though Gladwell does not argue this explicitly, his description of mavens suggests that mavens can be specialized in areas of expertise and thus many of us may be mavens in our particular areas of interest. This is the person who connects the people to the marketplace and has the inside scoop on the marketplace.

Finally, as we have seen in other books in our course, we need strong social networks for support and health.

Stickiness factor

This is not my fault. Until this point, the brand had been all but dead as sales were down and limited to outlets and small-town family stores. I find myself questioning what mighty coercive power has brought me to this point and I demand to know how it came to possess such power over me. Finally, as we have seen in other books in our course, we need strong social networks for support and health. Gladwell's epidemics are social. More people are clustered into smaller spaces inside in hopes of staying warm. Kaleido is also a content partner for Talentsquare. Though Gladwell does not argue this explicitly, his description of mavens suggests that mavens can be specialized in areas of expertise and thus many of us may be mavens in our particular areas of interest. They watch when they understand and look away when they are confused. When Gladwell says that the environment must be right for a message to spread, what he is saying is that there must be a critical mass within the population already, such that it is ready to tip on a slight change.

Consumers are contextual chameleons and will adopt your product if it fits the context, situation or occasion in which they find themselves. This book is a good incentive for aspects to focus on but I think a great deal of luck and random undefinable factors are also playing a major role in the event of a tipping point.

Suddenly, the number of people a typical New Yorker interacts with in the course of the time they have the flu increases to fifty-five.

the tipping point summary

If our message is forwarded on by every one it reaches, it should only take about six or seven iterations of forwarding before it reaches almost everyone in America. It may seem like an immovable, implacable place.

The tipping point quotes

Research suggests that there are simple ways for enhancing stickiness. Gladwell sites numerous studies which have shown how people behave very differently depending on context, yet that, crucially, people tend to underestimate the importance of context. Rather, their motivation is to educate and help others. In both instances, teens were induced to become involved in potentially lethal experimentation. This makes their advice very powerful, though they are not persuaders. However, as a cost-cutting measure, Airwalk eventually began providing all of its distributors with a single line of shoes. Consumers are contextual chameleons and will adopt your product if it fits the context, situation or occasion in which they find themselves.

As a counterpoint, sociologists have pushed back on Gladwell's argument around this particular trend, citing a multitude of other socio-economic factors that likely influenced it.

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Tipping Points in Social Networks